cum se scrie scrisoarea de vanzari

In anii mei ca super afiliat, am vazut unele dintre cele mai bune si mai rele pe care trebuie sa le ofere redactarea si aproape tot ce se afla intre ele. ClickBank este nemaipomenit de scrisori de vanzare si copie pentru produse de vanzari si nu este intotdeauna evident care vor converti la vanzari la prima vedere.

Chiar si cel mai urat site va converti browserele in clienti platitori daca copia este bine scrisa si isi face treaba asa cum trebuie – si daca autorul intelege cum sa vanda la nisa respectiva. escorte rm.sarat www.litmn.net

In aceasta postare, va voi invata elementele de redactare care sunt vitale pentru succesul oricarei pagini de vanzari (oricat de bun sau de rau ar fi designul si grafica). Rezultatul final ar trebui sa fie acela ca clientii dvs. simt ca trebuie sa cumpere fara intarziere produsul pe care il oferiti. escorte pret crescator minutemaninvestmentservices.info

Elementul cheie al convertirii navigatorilor in cumparatori

Unul dintre cele mai importante elemente pe care sa te concentrezi atunci cand iti promovezi produsul propriu sau al altcuiva este copia dvs. de vanzari. Cu cat copia dvs. escorte uatap maps.google.com.pa va fi mai buna, cu atat veti vinde mai multe produse si cu atat veti atrage afiliatii care va vor vinde produsul pentru dvs. Totul este un ciclu virtuos – si, probabil, copia dvs. de vanzari este cel mai important factor in intregul mix; poate chiar mai important decat produsul sau afiliatii pe care ii recrutati. escorte constanta forum historical-costumes.porcelainusa.com

Daca puteti scrie o scrisoare de vanzari grozava, una care se transforma in vanzari, atunci veti avea alti marketeri care „mananca din mana” pentru a promova produsele ClickBank. Inselati-va si nu veti obtine nicio tractiune pe piata ClickBank, iar produsul dvs. va stagna si va muri. baia mare escorte abigailgrace.net

Punctul de plecare al scrierii unei copii de vanzare a criminalului este sa intelegeti piata dvs. Prin aceasta, nu vreau sa spun cititi cateva articole si presupunand ca stiti piata. Intr-adevar, trebuie sa efectuati un pic de munca pentru a intelege cu cine vorbiti, pentru a stabili ce vor ei si pentru a cerceta ce este deja acolo si ce nu este. escorte budapesta aklatan.net

Gasiti un gol pe piata si completati-l. Vizitati forumurile si aflati despre ce vorbesc oamenii, despre ce frustrari le este si cat de probabil vor cheltui bani pentru a obtine o solutie la problema sau nevoia lor. Cititi scrisorile de vanzari ale concurentilor dvs. escorte eforie nord constanta passforsure.com si inscrieti-va la buletinele de e-mail. Ascultati problemele despre care vorbesc despre care are un client obisnuit (de exemplu, „Nu sunteti bolnav de pastile pentru dieta care nu functioneaza?”), Impreuna cu care beneficii le imping cel mai tare („Pierdeti in greutate fara dureri de foame”). Acest lucru va evidentia indicii importante cu privire la ceea ce este in mintea publicului tau tinta. escorte tomis nord yci.magstand.net

Asa ca faceti-va cercetarile si aflati ce le trece prin cap. Cu alte cuvinte, trebuie sa rezonati cu potentialul dvs. cumparator. escorte germania siteuri novaflexhose.de Daca puteti face acest lucru, puteti stabili empatie cu potentialul dvs. cumparator. Daca faceti acest lucru, sunteti bine pe drumul catre o formula castigatoare pentru copia dvs. escorte dulci buzau podfitness.com de vanzari.

Notiuni de baza

Acum, inainte de a exclama, „Dar nu pot scrie o copie”, stiti ca de fapt este mai usor decat credeti. De fapt, trecerea de la a nu fi scris niciodata un cuvant de copie la a fi un redactor „monstru” este perfect realizabila in doar cateva zile – dar numai daca respectati si implementati cateva reguli simple, dar extrem de puternice de redactare. escorte mature ploiesti doctormar.com



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Scurta la succesul redactarii

Unul dintre cele mai rapide moduri de a te obtine de la 0 la 60 de scrieri de mari vanzari este acela de a folosi anii de experienta a unora dintre marii redactori care au incercat deja, au testat si au dovedit elementele redactarii. Pe scurt, vom insela putin construind o gramada mare de copii ale celorlalti marketeri si glisand-o (numita „foaia de inselaciune”).

Nota: inainte de a continua, vreau sa fiu foarte clar in legatura cu ceva. escorte pl www.extremeclay.net Nu va sugerez sa incalcati regulile privind drepturile de autor copiind lucrarile altor persoane – pur si simplu nu puteti face asta – ar fi o incalcare a dreptului de autor. Dar vestile bune sunt ca nu trebuie. In schimb, putem examina si descoperi elementele de succes, frazele, carligele si cuvintele cheie care sunt utilizate si le putem roti pentru a lucra in propria noastra redactare. forum escorte buzau firebook.com Cu alte cuvinte, vom extrage cele mai importante elemente si le vom reface in propriile noastre scrisori de vanzari. Aceasta nu este numai legala, ci si practica ei obisnuita in cercurile de redactare reusite. Trucul este sa mergeti la alte nise si sa luati elemente din cele mai de succes scrisori de vanzari de acolo pentru propria inspiratie. escorte lux ploiesti 3d4.peerwani.net

De exemplu, sa spunem ca doriti sa scrieti o copie pentru un produs de culturism. S-ar putea sa gasiti o scrisoare de vanzari Forex cu un titlu care scrie:

„Doar in: Renegade, comerciantul de radacini de iarba expune lacunele Forex si sifoane off de 3.000 USD in 30 de zile. escorte sex cluj plasticmania.com

Aveti o multime de cuvinte cu care puteti lucra si utiliza aici, cum ar fi renegatul, radacinile de iarba, expunerile, lacunele, sifoanele etc. Asadar, daca nisa dvs. a fost culturism, puteti lucra aceste cuvinte in propriul titlu:

“Renegade Bodybuilder expune lacunele de formare de muschi si ambalaje pe 8 kilograme de muschi in 3 saptamani. escorte sexy net www.bottomlinesystems.com

Ideea este sa luati cuvintele si sa le adaptati si sa le adaptati la propria copie, pastrand aceleasi elemente de noutate (renegat), ceva descoperit (lacune, expuse) si, foarte important, cat de repede se poate realiza ceva (6 zile / 3 saptamani). Aceasta metoda nu trebuie utilizata numai pentru titlul dvs., ci si pentru sub-anteturile si copia corpului scrisorii dvs. discutii escorte bacau napa-auto-parts.com de vanzari.

Beneficiile sunt vitale

Why? Because it’s a proven fact that people will buy something based on its benefits. Benefits are simply what the customer gets out of buying a product – in short, they’re the reason that people decide to buy a certain product. escorte oradeaa www.genicomprinters.net For example, if you have a product on making money, people will buy because of the perceived benefits that making money will bring, such as being able to pay off debts, improve their lifestyle, and by doing so appear more attractive to people around them. If it’s a more advanced guide, benefits might be very specific – for example, if it’s a blogging guide, one benefit might be “generating a flood of backlinks to your blog.”

Also, there’s a deeper psychological aspect here. escorte stapane yourfist.com Whilst people think they just want to make more money, in truth the benefits they will gain from doing so are much deeper than it at first appears. So it’s not enough to just sell the ‘idea’ of making money – this is far too general and unfocused. Instead, you should sell the benefits that will have a knock-on effect as a result of making money. escorte militare rexsynfelt.com So the more you understand the deep reasons behind why people want something, the more likely you are going to be able to tap into a person’s psyche when writing sales copy.

Check Out What’s Working

The best place to start when researching what is and isn’t working in a given niche is to check out the top performing products in that niche. This is easily achieved by heading over to the ClickBank Marketplace and doing a keyword search in a given niche. escorte deplasare birr.beachesquest.com Alternatively, you can check out affiliate niches or the top ClickBank products on my site, Affiliate X.

For example, let’s look at dating. We know that Internet dating is a huge market that continues to grow repidly, but what about digging deeper into the dating niche?

Doing a search in ClickBank on any aspect of dating will bring up the top performing products, which are easily identified by their high gravity score. escorte total craiova prion.mphracing.net



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Take a look at the headlines of the top performers. The headline is the most important part of the sales copy. If you don’t grab the reader’s attention at this point, you will have lost them forever. romance escorte www.bidformachinery.net A headline should be compelling, intriguing, and raise curiosity so the reader wants to read on. In the same way, the sub header should pull the reader in with a taste of what’s to come.

Generally, a good formula for a headline is: “How [someone like the customer] [got the kind of benefit the customer wants] in [x days]. escorte vladimirescu www.arcturustube.com ” For example, “How a 27 year old renegade Forex trader made $1,000 with a breakthrough new robot in 10 days,” or “How a 21 year old scrawny kid stacked on 13 lbs of chest muscle in 31 days.”

Remember that empathy is a powerful copywriting tool. If you can identify with the reader and show that you understand their problem or need because you have been “in their shoes” yourself, that helps build trust. escorte annilingus godkin.us Explain your situation and how you worked to discover a solution, and now you want to share it so that others don’t have to go through the same hurdles and problems that you did.

Empathy in any situation is beneficial, but in copywriting it’s essential. For this very reason, your story (i. escorte busteni pridecollection.com e., how you arrived at this point) should make up a major part of your copy. It’s important not to underestimate the value of empathy within your copy – get it right and your copy will result in insane conversions. escorte roma reliablesoftware.com

Don’t Ignore The Competition

When writing your copy, you may be tempted to ignore the competition and hope that potential buyers will see your product for what it is and just buy it. Don’t make this mistake. Instead, explain in your copy why your product is better because it covers an angle that isn’t covered in competing products.

Try to think of a unique selling point that makes your product different from the others out there. Maybe it’s a better value, easier to understand, quicker to implement, or has better proof. Whatever the unique selling point is, elaborate on it and make it stand out. Just put yourself in a reader’s shoes – if you wanted to buy a product on dating women or learning to play the guitar – would you just check out one product? No, of course not; you would check out what’s available from a selection and then choose the best one.

Which brings us nicely to…

The Power of Proof

The number one reason why people don’t buy a product is because they don’t believe its claims. How many times have you thought to yourself, “that sounds too easy” or “that sounds too good to be true?” This is why it’s so important to demonstrate empathy within your copy.

However, the second element that cannot be overlooked is proof that your products does what it says it does. If you can provide screenshots of profits you’ve attained using the product, or a live working example, or even testimonials from existing customers, then you are on to a winner. Once you have the proof, it will be easier for potential customers to identify themselves with the benefits your product will deliver and they will want it for themselves.

To Conclude

It’s important to understand that in order to write great copy that will convert into sales, you DON’T need to be an experienced copywriter. It’s as simple as breaking down the sales copy of highly converting web pages out there, and carefully working out why they are selling. That’s just something that comes with a little digging and a bit of experience.

It doesn’t matter what niche the sales copy is in. You can swipe the buzz words and curiosity elements within the headlines, sub headers and sales letter body and rework those to your suit your own niche. Well thought-out copy and strong proof will almost guarantee your sales pitch will convert into sales. Once you have mastered these essential elements, you’ll be able to create copy that converts in any niche you choose